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Boston Terrier Tropical Hawaiian Shirt
There’s also the fact that the Coconut Girl trend highlights a cultural moment where people are daydreaming of a summer that’s carefree and removed from the troubles of our current times. As a response to that, Daswani says, fashion is looking joyful and optimistic at the moment. “As some markets, hopefully, come out of the pandemic, there is a growing need for products and aesthetics that promote hopefulness and positivity.” This, she says, is one of the reasons why we’ve seen such a huge burst of color on the runways recently. For example, Christopher John Rogers’ Resort 2022 collection was an explosion of rainbow hues in playful and voluminous silhouettes, while Bottega Veneta’s Spring 2021 show featured saturated pops of teal and kelly green.
There’s a dreamy vacation vibe to the Coconut Girl, too. “It takes inspiration from beaches and that disposable camera finish,” says Daswani. “It’s about halter tops and miniskirts, pastel colors, glitter tattoos, floral prints, and Claire’s-inspired accessories. It’s equal parts escapism and joy.”
As for what comes next for this trend and beyond, Daswani expects Gen Z to continue looking to the ’80s, ’90s, and 2000s for inspiration. “Although the aesthetics change, the general feel [of every trend] is around optimism, self-expression, ease, and comfort.” Kurnik believes, like so many TikTok trends in the current warp-speed fashion cycle, that the Coconut Girl will last a couple of months before people get sick of it and move on to the next flashy and novel aesthetic. Plus, summer only lasts for so long.